How it works

One process to report, plan and show what happened.

Five steps from report to proof with before-and-after photos. One system, multiple reporting channels and one map for management and teams.

The process

From report to proof.

01 · Report
ongoing
A report arrives with photo and location — via website, app or WhatsApp, or through channels the municipality already uses. Every report automatically becomes a workable ticket with category, urgency and place.
02 · Triage
within minutes
We instantly know where it is and who picks it up: reports from the same spot are bundled into one cluster with the right urgency. Before a team heads out, a human reviews the report for quality and privacy: no recognisable people or licence plates, GDPR-compliant. If a report is accepted as a priority incident, we are on site within 24 hours; regular, duplicate, incomplete or out-of-scope reports get a separate status.
03 · Clean up & separate
service window per urgency
Neighbourhood teams see clusters, priority and route advice per area. Service windows per urgency and capacity are steering information, not a hard promise — keeping the planning honest and manageable. While cleaning up, materials are separated on the spot: deposit bottles, glass, metal and plastics apart from residual waste.
04 · Recycle
per collected batch
Separated materials go back into the loop. That saves residual-waste costs and counts towards the sustainability targets of the municipality or property manager.
05 · Proof
per completed report
Every completed report closes with a before/after photo. The reporter gets feedback, management gets hotspots, resolution speed and reports per area — the basis for adjusting and scaling up.

Who's behind it

Two people on the street. An agent team behind them.

Klean Up started small and that's its strength: whoever drives the cart is the same person who sends the photo back to the reporter. The software around it is built by Deco-AI.

Founders

Jeroen Rutgers and son

Father and son drive the rounds themselves: reporting, collecting, separating, disposing and the before/after photo back in the app. No layer between reporter and execution.

Agent team

Triage, planning and reporting by AI agents

A team of AI agents reads every report, bundles duplicates, proposes priority and route and builds the weekly report. The proposal is the agent's — the decision is a human's.

Ground rule

Humans decide, always

Before a cart heads out, someone reviews quality and privacy: no recognisable people or licence plates in shared images. GDPR-compliant, explainable, manageable.

A Deco-AI initiative

Deco-AI builds practical AI applications for work that happens outdoors — from natural stone to public space. Klean Up is the first initiative that's out on the street.

About Deco-AI

Ground rules

Three agreements that always apply.

01

Existing channels first

Klean Up replaces no hotline and no cleaning service. We bring structure and pace to what's already there — reports, teams and execution in one workflow.

02

Humans decide

AI proposes, a human checks before a team heads out. That keeps priorities explainable and responsibility where it belongs.

03

Measurable or not at all

Every pilot starts with agreed goals: reporting volume, resolution speed and grip per zone. Scaling up happens on numbers, not gut feeling.